The count Arvedo Arvedi was born in Verona in 1964 and grew up in his family villa: Villa Arvedi.
In 1993 he discovered American pop art and his vision of the artistic world changed completely, opening up to a world of brilliant and amazing lights. The determining factor was the encounter in Chicago with the artist John David Moone; with him began a collaboration that would last for over 10 years, developing international projects. Of these, the most famous are: Star Dance for the Atlanta Olympic Games and Light Muse, commissioned for the 150th anniversary of the Chicago Tribune, The Gate for the 3rd Millennium in Malta for New Year 1999/2000 and The 5 metre high Spiral Galaxy for the Chicago Planetarium.
When he moved to Rome, he met the artist Massimo Catalani who decided to create a collaboration on the environmental project “The House of Fish” that blocks the use of fishing nets in illegal trawling and that destroys the ocean floor under the coasts, killing local flora and fauna. This was a huge change.